Why make video’s about your company?
To tell your story, in your own words.
No announcer or actor has the same credibility as you do. People respond positivity to truth to a greater degree than a film that looks like it was made with actors. For small to mid-sized businesses this is crucial, as you probably do not have the millions it takes to launch a brute force marketing campaign.
Show & Tell, it was my favorite part of grade school, because it’s VISUAL we all respond to visual stimulus over other senses as our eyes provide us with the most information about the world, it’s how we are programmed.
Except for meeting someone in person, a film is the closest way we have to present ourselves to others and convey trust.